Wendy Evans

Wendy Evans

Next Level Growth Accelerator Coach

Wendy has a passion for refining and optimizing operations and believes that consistently executing the fundamentals can set organizations free to reach the next level.

Wendy spent the first 15 years of her career working in large organizations within the pharmaceutical and healthcare sectors in operations leadership and client management roles. In these roles, Wendy had diverse opportunities to make an impact including: managing teams working on multi-million-dollar research projects; relocating to Arizona from Michigan to lead a state-of-the-art facility’s operational startup and initial buildout of a high-performing team of over 50 employees in less than one year; managing vendor partnerships including contract negotiation and auditing partner facilities and operations; facilitating global process alignment initiatives; and leading site-wide continuous improvement initiatives resulting in substantial cost savings.

For the next 10 years, Wendy worked for a small company in the healthcare technology space, initially leading the operations and client service teams, then stepping into the COO and Integrator role, as well as occupying the Finance seat. It was in this role that Wendy worked with Next Level Growth Founder, Michael Erath, to implement the Next Level Growth Approach. This organization was named a Small Business Best Place to Work 5-years in a row.

Wendy immediately saw the value of implementing a customized operating system throughout the entire organization. Through this experience, she felt like she had found her niche and was working within her unique abilities. Wendy also understands how challenging it can be to implement an operating system sustainably, specifically in small businesses with pressures coming from different directions. But, from first-hand experience, she understands that short-term discomfort leads to a much more effective, efficient, aligned, and healthy organization.

Wendy also knows the leadership team does not always have the time or ability to effectively roll out their business operating system to the extent they would like; it can take years of starts and stops, start-overs, and course corrections. This is where she can step in to help your internal team get there faster, establishing structure and consistency that, along with the expertise of your Next Level Growth Guide, can set your business up for accelerated growth.

Wendy holds a BS degree in Social Psychology, is a Lean Six Sigma Green Belt, and holds certifications from Cornell in Executive Leadership and High-Performance Leadership.

Wendy lives in Phoenix with her husband, Mike, and two rescue Labrador Retrievers: Keyser and Esther. Wendy is also actively involved in the Desert Labrador Retriever Rescue (DLRR) as a foster and volunteer, and the Metro Phoenix Women for Good Giving Network.


Next Level Growth Business Guide
Certified Pinnacle Business Guide
Birthing of Giants Fellowship Board of Experts member

Chris Roth Guide

Chris Roth is a seasoned entrepreneurial executive with more than 30 years of experience in acquiring, integrating, and developing businesses. He is skilled in developing high-performance leadership teams with a focus on growth, process improvement, customer satisfaction, core values, and performance accountability, which helps business owners run a successful business or obtain a profitable exit strategy.

While studying at a vocational high school, he started working for an HVAC contractor at the age of 16. At 19, he began teaching at the College of Southern Nevada (CSN) in his first adjunct instructor position, and in a few short years, rose to become Department Chair of the Air Conditioning department. 

Roth eventually became an HVAC contractor, building several lucrative businesses over the years. The latest – Climate Control Experts, was the first company where Chris engaged a Next Level Growth Business Guide. The company spanned 6 states and made the Inc. 5000 list for 3 years running before selling to Private Equity in early 2020.

Simultaneously, Chris set his sights on solving the skilled labor gap with the purchase of a Las Vegas-based trade school, National Technical Institute (NTI) in 2018. Chris had Next Level Growth engaged for this acquisition before the deal was even finalized because he understood the value it would bring to growing the new business. During his role as CEO, the school has expanded to 3 states and launched an innovative, national program for teaching the trades online. NTI has grown from 71 students in 2018 to now over 2000+ annual graduates. Not surprisingly, under Chris’ guidance and working with another Next Level Growth Business Guide, NTI has made the Inc. 500 for three consecutive years.

In 2018 he started 189 Investments, a microcap private equity investment firm, to invest in companies he is passionate about. With a track record of bringing his own companies in varied industries – including staffing, manufacturing, and home services – to sustainable profitability with a well-paid exit plan, many owners sought his guidance. Today, he currently helps a select number of growth-minded entrepreneurs find true wealth and freedom within their businesses.

Always eager to learn and improve, Roth attended the Birthing of Giants Fellowship Program in 2019, an educational course for owners of growing companies. It turned out, that Roth created what they now call “The Perfect Business Model”. Roth went on to become a resident speaker for all fellowship classes at M.I.T. and Princeton, speaking to business owners on Financial Business Model Transformation, and has been invited to speak at Oxford University in England.

Roth studied Engineering at the University of Nevada, Las Vegas. He also holds a degree from the University of Phoenix business degree with an emphasis in Marketing. Roth has learned to follow his passions, which led him to pursue his private pilot license. He enjoys golf, travel, and spending time with his family. In the summers, you can often find him in Coeur d’ Alane, ID.

Start a Conversation

The American Revolution didn’t really start with the shot heard around the world. It started with a conversation about a vision for a brighter, bolder future.

If you’re ready to revolutionize your business and your future, let’s start a conversation about your vision.

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